Ralph Ardill suggests the future of the design industry might lie in the design of business itself.
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Ralph Ardill looks at why your design agency should be your next most important client in the post-crunch era.
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Success often hinges on having a clear agenda - or better still, a dream. Make sure you take stock of it regularly and keep it crystal clear, urges Shan Preddy
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Let's Not Go Back to Business As Before.
Susan Bilton of ARK Associates asks some coaching questions that might just help us take something positive out of this recession...
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Clients & Relationships :: Love And Marriage.
Shan Preddy's top tips for client relationship management in a growing business.
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Credentials & Pitches - From Contact To Contract.
Even in a rising economy, credentials meetings and competitive pitches can be seriously scary. In a recession, we need to make sure that every new business opportunity counts.
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Fee Or Free? How To Refuse Competitve Pitches.
Hands up if you like working for nothing. Nobody, hey? Thought as much. The only reason to work for free is when it’s a charitable donation. So why do design companies of all shapes and sizes give away their work in pitches to client organisations?
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Executive coaching: what’s it all about?
There’s an old gag that says a consultant is a person who borrows your watch and tells you the time. If that’s the case, then an executive coach is someone who hides your watch and gets you to work out what time it really is.
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How to gain weight.
Shan Preddy noticed that accountants Kingston Smith W1’s latest Marketing Monitor report shows advertising and PR enjoying robust gross incomes of well over £100,000 per employee. And design and digital? Not a pretty sight: a rather scraggy £70-80,000.
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Keeping an eye on your financial position.
In these difficult times you need to carefully manage the liquidity of your businesses as a priority and some Balance Sheet analysis will give you an indication of any potential weaknesses.
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See the bigger picture.
Research has proven that the secret to great success is demanding practice and hard work.
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And now, it’s the team question round...
In changing times, every organisation needs strong and coherent leadership.
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Balancing the books.
Three Steps to calculating your targets for the year ahead.
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Evaluating your business position.
The DBA gave Adrian, a turnaround and business improvement specialist, an imaginary company to evaluate.
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Unify your new business effort. Don’t polarise.
Why is new business seen as a separate function, a polarising activity that people are either good at or uncomfortable with?
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